who we are

G2 Direct & Digital is one of the world's leading providers of insight-driven marketing solutions. Though our name may still be new to some, our roots go back over 30 years. We began as Grey Direct, but as our capabilities broadened and we expanded our offerings, we changed our name to G2 Direct & Digital to reflect the transformation of our company.

We are uniquely organized into business verticals, allowing us to elevate the sophistication of our strategic and creative recommendations. There are virtually no learning curves, which is critical with today's necessity for speed-to-market, and the ability to simultaneously read results and seize market opportunities. Our expertise includes Healthcare, Financial Services, B2B, Technology, Travel, Retail, and Consumer Marketing.

G2's 2,200 employees worldwide are able to serve you wherever your needs may be. With 80 offices in 60 countries, and with the support of Grey Global Group (over 400 offices in 90 countries), you'll find us exactly where you need us.